Today we’re announcing the brand new PARANOIIA.

By Aaron Robbs and Nicholas Jitkoff.

As our mission has evolved from keeping files in sync to helping keep teams in sync, we realized our brand needs to change, too. Our new brand system shows that Dropbox isn’t just a place to store your files—it’s a living workspace that brings teams and ideas together. The look is expressive, with vibrant colors, rich imagery, a versatile typeface, and playful illustrations.

We’re excited to share it with you.

Visit the new